IT & Digital
Digital Marketing & Social Media
Learn marketing by spending a real advertising budget. Each student runs a live campaign for a local business and reports on the results at the end of the course.
What you will be able to do
- Plan a full funnel from awareness to conversion
- Run and optimise Meta and Google ad campaigns
- Rank pages with on-page and technical SEO
- Write copy and build content calendars that grow accounts
- Read analytics and prove your return on ad spend
Course curriculum
6 modules · practical assessment at the end of each
01
Marketing Strategy
Audience research, positioning, funnels and offer design.
02
Meta Ads
Pixel setup, audiences, creatives, A/B testing and retargeting.
03
Google Ads & SEO
Search campaigns, keyword research, on-page and local SEO.
04
Content & Copy
Hooks, calendars, short-form video and community management.
05
Email & WhatsApp
List building, automation flows and broadcast marketing.
06
Analytics
GA4, UTM tracking, dashboards and client reporting.
Tools & software you will use
Meta Business SuiteGoogle AdsGA4Search ConsoleCanvaMailchimp
Where graduates end up
Social Media Manager
PPC Specialist
SEO Executive
Marketing Freelancer
Enrol today
Digital Marketing & Social Media
Certificate on completion + placement support
Duration
3 months
Level
Beginner
Seats per batch
25 students
Schedule
Mon–Wed · Evening batches